Sample Plan: Marketing

The plan listed below is designed to provide suggestions for sequencing your major courses, but there are also other ways to sequence most majors. This plan is meant to provide aid in early, provisional planning. Please consult with your academic advisor to make strategic academic decisions about which courses to take each semester.

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Sample Four Year Plan: Business Administration (BA/BS), Marketing Track

Semester 1

- TRU 120: First Year Seminar (3 cr)
- BSAD 153: Intro to Business Data Analytics (or sem. 2) (1 cr)
- Math Course (as placed) (3-5 cr)
- COMM 170: Public Speaking (3 cr)
Choose 3-6 hours from:
- Foreign Language (3 cr)
- Perspective Course (3 cr)

Semester 2

- Math Course (as placed) (3-5 cr), OR STAT 190: Basic Statistics (3 cr)
- ENG 190: Writing as Critical Thinking (3 cr)
- BSAD 153: Intro to Business Data Analytics (or sem. 1) (1 cr)
Choose 5-10 hours from:
- Foreign Language (3 cr)
- Perspective Course (3 cr)

Semester 3

- Math or Statistics (as needed) (3-5 cr)
- ACCT 220: Intro to Financial Accounting (3 cr)
- BSAD 234: Legal Environment of Business (or sem. 4) (3 cr)
- ECON 200: Principles of Macroeconomic (3 cr), OR ECON 201: Principles of Microeconomics (3 cr), OR ECON 205: Principles of Economics (5 cr)
- DATA 222: Data Science (or sem. 4) (3 cr)
Choose 3-6 hours from:
- Foreign Language (If BA) (3 cr)
- Perspective Course (3 cr)

Semester 4

- Math or Statistics (as needed) (3-5 cr)
- ACCT 221: Intro to Management Accounting (3 cr)
- BSAD 234: Legal Environment of Business (or sem. 3) (3 cr)
- Principles of Economics (as needed) (3-5 cr)
- DATA 222: Data Science (or sem. 3) (3 cr)
- Missouri Statute Course (3 cr)
Choose 3-6 hours from:
- Foreign Language (If BA) (3 cr)
- Perspective Course (3 cr)

Semester 5

- BSAD 349: Organizational Behavior (3 cr)
- BSAD 329: Principles of Finance (3 cr)
- BSAD 353: Information Management and Data Analytics (or sem. 6) (3 cr)
- JINS 3XX: WE/____________ (3 cr)
- STAT 375: ANOVA/Experimental Design (3 cr), OR STAT 376: Nonparametric Statistics/Sampling (3 cr), OR STAT 378: Linear Regression/Time Series (3 cr)

Semester 6

- BSAD 329: Principles of Finance (3 cr)
- BSAD 352: Operations Management (3 cr)
- BSAD 353: Information Management and Data Analytics (or sem. 5) (3 cr)
- BSAD 365: Consumer Behavior (3 cr) (spring only)
- Required Support Course (3 cr)

Semester 7

- BSAD 360: Marketing Research (3 cr) (fall only)
- Marketing Concentration Elective (as needed) (3 cr)
- Bachelor of Science Requirement (as needed) (3-6 cr)
- Perspective Course/Electives (as needed) (3 cr)

Semester 8

- BSAD 445: WE/Brand Management and IMC (3 cr) (spring only)
- BSAD 460: WE/Strategic Management: Capstone (3 cr)
- Marketing Concentration Elective (as needed) (3 cr)
- Perspective Course/Electives (as needed) (3 cr)
- Bachelor of Science Requirement (as needed) (3 cr)


NOTES:

  • Marketing elective options include:
    • BSAD 403: Selling and Sales Management,
    • BSAD 414: Digital Marketing & Analytics,
    • BSAD 416: Business Analytics,
    • BSAD 430: International Marketing, and
    • BSAD 554: Global Supply Chain Management.
  • WE = Writing Enhanced course
  • If you have not completed the Civics Exam, we recommend doing so in your first year.
  • Truman students are required to complete a Portfolio to graduate. We recommend starting to compile your work for the Portfolio sooner than later.
  • Students must complete their Application to Graduate the semester prior to graduating. Apply to graduate through TruView.
  • Graduating seniors need to complete their seniors test and questionnaire. We recommend reviewing the Assessment & Testing page to plan accordingly.
  • The Dialogues curriculum requires a certain number of courses/credit hours in the following Perspectives: Social, Arts and Humanities, STEM, Communications, and Statistics. The exact number of courses a student will be required to take during their undergraduate career varies individually according to the credit transferred in.

Department Chair: Please contact the Center for Academic Excellence with any updates to the plan above. Rev. 7-29-24

This is a sample course sequence to illustrate class offerings for this major. The Office of the Registrar is responsible for certifying completion of degree requirements based on requirements specified in Truman's Official Catalog.

Sample Plans for Related Majors

Sample Plan: International Business Sample Plan: Finance Sample Plan: Management

All Sample Four-Year Plans